NLP Coaching | Beginning Frame

Beginning Frame

There’s a saying with NLP : Whoever sets the frame, wins . . . 

A beginning frame is how we set the scene for any interaction. It may include: both parties’ expectations, rules to get the best from the interaction, a top-level overview and an agenda. When established, the frame provides direction and focus.

It’s important to unearth any unstated frames that exist among the participants of the intervention and state them explicitly.  State them – Do not imply them.

When Alan Mulally was CEO at Ford and was given the task of reversing their $17bn loss, he set the following ground rules for his top executives at the weekly Business Plan Review.

  • Attendance is mandatory, no exceptions.
  • No side discussions.
  • No interruptions and no joking at the expense of others.
  • Each leader must articulate his plans, status, forecast and areas that need attention.
  • Each leader has a mission and responsibility to help, not judge, everyone else in the room to achieve their forecast.

He explained to them: “If you don’t want to do this that’s your choice. It just means you’ve made the choice not to be part of the team.”

When I start a coaching programme I set two key rules:

  • We don’t start on the programme until you’ve articulated what will make the programme useful to you, and added images to my coaching portal. I’ll give you all the help you need to do this on a before before the paid sessions start.
  • You accept that to succeed on the programme you need a touch of
  1. ambition
  2. openness
  3. courage and
  4. discipline.

As a sign of commitment I ask that you to write confirming that you understand these attributes are important and that you are happy to demonstrate them through the programme.

If you’re prepared to abide by those rules, I’ll do everything within my influence to help you achieve what you want to achieve.

If you’re unable to abide by them, I suggest we don’t go ahead. We’ll save each other a lot of time and possible heartache.

Two suggestions for the start of our NLP courses

You’ll get more out of this if:

  • You’re focused both on your own interests and those of other attending members. Ask for what you really want and do the best to get it.
  • You remember that we often learn most when we’re playing and having fun. Give yourself encouragement to do both.


In this video, Michael explains why setting a beginning frame is so important.

NLP Coaching | Beginning Frame


Suggested Exercises

  • Consider two meetings you lead, or attend. How do you frame the meeting? Which of the following do you use: expectations, rules, top level overview, agenda?
  • Think of someone you know that runs meetings and projects. What do they do to frame meetings? What could you learn from them?

In the next section we consider the importance of state and anchors.

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Full NLP Techniques List

NLP Coaching Section Index

1: NLP Coaching Introduction
2: Success system and model
3: NLP coaching model
4: Beginning frame
5: States and anchors
6: End goals and direction
7: Rapport
8: Where are you
9: Getting to there
10: Mental rehearsal
11: End frame
12: Summary
13: CEO and executive coaching follow up

NLP Coaching Beginning Frame
NLP Coaching Beginning Frame