Your Brand

The following is borrowed from a Seth Godin approach. Basically there are five different positions to take. Neither one is necessarily better than the others, however, knowing where you want to end up enables you to plan the best route to get there. Do these work for you? If not, what does work?

The Uber Driver

You’re good at what you do. You partner with an organisation that gets you clients. You get paid a living wage and you choose to work when you want

The Local Specialist

This is an advance on the Uber driver in that you develop the reputation of the local specialist, this ensures more business and the opportunity to charge more

The Craftsman

You’re the artist. You can charge a premium over the first two, provided you know how to get clients. However, your brand is still based on what you do rather than who you are.

The Connector

You know about your skill, however your strength is that you have a network of people that can do the work. Whatever your customers want you can supply.

The Name

You’re like Picasso. You do what you want and charge whatever you want. People don’t ask for your product or service, they ask for you. Your brand says it all. Your customers take it or leave.

Which of the brand-positionings are you more comfortable with? Which motivate you do your very best? Being ‘all’ of them rarely works.

After your brand lets look at ‘Choosing your customers‘.

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Section Index

NLP Going Solo 1: Start with the end in mind
NLP Going Solo 2: Balanced Scorecard
NLP Going Solo 3: Customer Proposition
NLP Going Solo 4: Your Brand
NLP Going Solo 5: Choosing Customers
NLP Going Solo 6: Reaching Customers
NLP Going Solo 7: Cash Flow
NLP Going Solo 8: Summary


NLP Going Solo | Your Brand

NLP Going Solo | Your Brand