End Goals, Milestones and Focus Areas

Video of Michael explaining why End Goals are so important.


Take time to review your end goals when starting the programme and then twice yearly.

We flirted with this technique at the end of section one. Now we’ll be taking it as far as it can go.

Once you have at least a simple plan, the next step is to select 3-5 different end goals. An end goal is a grand, even improbable-seeming leap to where you’d like to wind up, at least ten years into the future.

These are just a few examples of what my clients have chosen:

  • physical and emotional health,
  • financial freedom,
  • geographical freedom,
  • great family,
  • lead a company,
  • become an inspired speaker, author and coach.

Some clients find this easy, and are able to articulate their end goals immediately. Others take some time. Neither approach is right or wrong.

Use Milestones to make your End Goals actionable

To make these goals more actionable,  break them into 2-4 milestones. A milestone is something we achieve en route to the end goal. For example, if your end goal is financial freedom but you’re currently not doing so well, then getting out of debt will be a significant step in the right direction, and in itself a cause for celebration. That’s a milestone.

What resources do you have already, or do you need?

Finally choose 1-2 focus areas. These include areas to focus on now, and skills to develop that will help you navigate problems along the way.

Examples of focus areas include:

  • influence skills,
  • sales skills,
  • building a network,
  • adding value to clients.


Vision Boards

It’s best to write these goals down on either a piece of paper or set up a collage of inspiring, emotive images on a pin board or a computer screen – this is called a Vision Board.

I use a portal on https://www.coachingcloud.com/, which works exceptionally well for both myself and my clients.

When completed it’s easy to ask and answer the question :

“Do these ideas and images motivate me?”

If they do, great.

If not change them!

And of course, add more as you go along.


In the next section we consider Review Questions. They help us plan for our journey.



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Full NLP Techniques List

NLP Plan Section Index

1: Why plan? 
2: Self sabotage
3: Plans A, B & Z
4: Success Quiz
5: Time, energy and focus
6: End goals, milestones and focus (This page)
7: Planning and review questions
8: Daily questions
9: Summary


End Goals, Milestones, and Focus Areas

NLP Plan | End Goals, Milestones, and Focus Areas