Social Media. The importance of old and new media in sales
Lets look at what social media is and how it can help the selling process:
- A database of possible contacts
- Information about possible contacts so we know more about them
- A means of contacting possible prospects
- A means of keeping up to date with existing contacts
- A means of publicising and sharing articles/opinions to attract followers in our target market
- Research trends and best practice
In addition, when selling business services to business customers it can be effective to extract potential customers details from social media to a CRM system to email corporate prospects at work (complying with current opt out legislation).
Social media isn’t a instant solution, but it does seriously compliment traditional communications channels like phone, email and post.
Lets look at the current most popular social media platforms.
(To be continued),
In the final sub-section we look at how NLP can help our selling
NLP Sales Section Index
Recommended Sales Books
NLP Sales 1: Introduction
NLP Sales 2: Customers buying cycle
NLP Sales 3: Questions to identify your initial problem and value statements
NLP Sales 4: Getting appointments (framework script)
NLP Sales 5: Handling classic and specific objections when getting appointments
NLP Sales 6: Handling other objections when getting appointments
NLP Sales 7: Advancing the sale
NLP Sales 8: Closing
NLP Sales 9: Value, proposals and negotiation
NLP Sales 10: Implementation, case studies, referrals and testimonials
NLP Sales 11: New Media
NLP Sales 12: NLP approaches that make the difference.