Going Solo

Going Solo – Running a business

This video introduces using NLP when you are going solo to run your own business.

While I was running open courses, there was a period of about eighteen months during which 80% of my delegates left their current jobs to start a business.

I considered that they were the lucky ones. They had the time to investigate and plan what they wanted to do, and to develop the skills and resources they needed over a reasonable time-frame.

I came to the conclusion that developing a plan to start your own business is a worthwhile activity whether you choose to start one or not. Many of the skills and approaches needed will help you in your career in a large company, and give you the option of starting a business in the future, whenever the time is right.

But let’s be clear : The majority of new businesses fail within five years.

And why?

Because those at the helm shy away from confronting the fundamental questions that this section focuses on – and the factors that the success and failure of a business hinge upon.

That’s why in the next section we look at starting with the end in mind.

NLP Going Solo Section Index

1: Start with the end in mind
2: Balanced Scorecard
3: Customer Proposition
4: Your Brand
5: Choosing Customers
6: Reaching Customers
7: Cash Flow
8: Summary

Also see our updated video series: Starting a Business

Going Solo
Going Solo